We choose the best ingredients possible
Who the HELL supplies our Free-Range meat?
We source meaty goodness from the good sorts at Harrington’s Smallgoods , who work with some of the best farmers in New Zealand. These farmers strive for the highest standards of animal welfare, and aim for the best sustainable and environmental practices. We can trace our meat from field to fork (or more likely the fingers) to ensure quality all the way.
Our pizza-topping pigs spent their days being fed on grain; no crates; no pens, only wide-open pasture for their rooting pleasure.
The tasty chicken we use has been raised free and easy on Tegel farms in Taranaki, Canterbury and Auckland. In fact, Tegel converted two more ‘Five Freedoms’ barns to their audited free-range standard especially for our chickens to sleep in – what legends!
Independent auditors from AsureQuality conduct spot checks on Tegel free-range products from farm to processing and packaging, to make sure they are walking the walk.
We cater for sinners of all kinds
Unlike some otherworldly establishments, HELL doesn’t discriminate – Vegan, vegetarian, gluten-free – whatever your pleasure, you can satisfy your gluttonous desires with us.
HELL is the only Kiwi pizza company to offer two different varieties of Angel Foods dairy-free cheese, and we don’t charge vegan and lactose-intolerant customers extra for the privilege. We also have a dedicated Vegan Menu , with 6 pizzas, sides, salads, and desserts all available.
To ensure our Coeliac customers can order and enjoy their gluten-free pizza with confidence, we have invested in new equipment and training for our 74 stores across the country – meeting the strict guidelines required for accreditation under Coeliac New Zealand’s Dining Out Programme (DOP) . We were the first national chain to become fully accredited in New Zealand.
DOP provides assurance our food has been prepared according to strict standards that virtually eliminate the presence of gluten. All HELL kitchens and staff are equipped with the tools and expertise required to meet DOP standards. This includes designated pizza trays, utensils and pizza cutters in every store, as well as carefully designed procedures in storage and preparation to avoid cross-contamination.
Key staff must also complete and pass the 90-minute DOP online training course, while anyone involved in sourcing, preparing and serving GF food must be taught about coeliac disease and why best practice is essential. HELL stores are independently audited annually as a requirement of Coeliac New Zealand to ensure the strict procedures are being upheld.
We help feed young imaginations
We’re encouraging Kiwi kids to read more than six million books each year through our HELL Reading Challenge. Beginning in 2013, it runs in schools and libraries across the country every year.
We’re stoked more children are taking part each year, as more schools, teachers and librarians sign up. All kids need to do is read books to be rewarded with a healthy 333 Kids’ Pizza.
We believe books are pretty awesome. Getting kids to read improves their literacy, stokes their imagination, informs them, and challenges them – exactly the kind of things that make us tick here at HELL. We’re incredibly proud of the success of the HELL Reading Challenge, and we look forward to seeing it grow even further. Ask your school or library about it today!
We Support the Underdog
HELL backs a number of underdog causes and campaigns – it’s all part of being good, socially responsible Kiwis.
Satan’s Little Helper (SLH) programme began in 2013 and aims to give to Kiwi youth going through (or have been through) hell a boost. Since 2013 we’ve put a smile on more than a hundred kids’ faces – and their families – through fun experiences and life-enhancing technology. Read their stories here.
HELL is unafraid to embrace confrontational subjects - we’ve faced our fair share of furiously shaking heads and wagging fingers. So, we were happy to get involved with Camp Twitch in 2016 – a bi-annual get-together for Tourette’s sufferers.
Facing up to involuntary tics is one thing – hearing stories from Tourette’s sufferers of social isolation was an emotional hit our team wasn’t prepared for. In 2017 we signed up to sponsor the Tourette’s Association of New Zealand to maintain its vital support network for Tourette’s sufferers and their families.
The story of Camp Twitch was featured in a documentary on TVNZ in 2018. For one week after it aired, HELL donated $1 for every double pizza sold.
In just two short years, nearly $100,000 has been raised through this initiative for the Tourette’s Association – an absolutely vital contribution to keep the association alive and doing its important work.
Active in Hell is our partnership with IHC’s IDEA Services – an award-winning training initiative, it has given 100 young people with an intellectual disability paid work experience in store kitchens across the country. Adrian Gordon of Wellington became our 100th trainee in 2017. The paid training programme consists of 12 two-hour shifts, in which participants learn everything from food safety to how to create a devilishly good pizza. AIH was recognised at the 2016 Diversity Awards with the Diversability Award.
Our HELL is a place of diversity, equality and opportunity. In 2018 we partnered with LGBTIQA+ charity RainbowYOUTH to encourage diversity and equality in Aotearoa.
You may have seen our unique ‘The Only HELL I’m Going To’ T-shirts, or even own one yourself! The New Zealand public and celebrities got behind the campaign buying every T-shirt made to raise $75,000 for the cause. HELL yeah!
We act responsibly in creating HELL on earth
We have max respect for Mother Nature, and we continue to explore cleaner, greener ways to go about our business.
When it comes to the three ‘R’s (Reduce. Reuse. Recycle), we focus on reducing waste and using recyclable materials to deliver our tasty treats.
The foil we use for pasta and ribs is recyclable, but not everywhere in New Zealand, so we’re working on that with Love NZ!
We still have a bit of work to do but are very proud we add minimal packaging to our landfills. The same goes for food waste in our kitchens – because every order is made fresh, we minimise the amount of produce that ends up in the bin.
Last year, we put a brand-new fleet of 45 zero-emission electric delivery bikes to work in urban areas across the country – the plan was to improve delivery times, increase staff wellbeing, and reduce emissions in New Zealand’s most congested areas. They’ve been going well, and we’re proud to be doing our bit to help meet the government’s Zero Carbon Bill targets.
We enjoy ourselves
The HELL attitude is irreverent, creative, and innovative.
We’re serious about our products and the grub we serve up to customers must be top-notch, but we’re also committed to having a bit of fun along the way.
Google HELL Pizza and you’ll find all sorts of crazy antics from yesteryear. Recently we’ve created storm around the world with Pizza Roulette, unleashed Australasia’s hottest pizza , produced the world’s first 3D game on a pizza box and served up real brains on pizza for Halloween!
We’re 100 Percent Kiwi Owned and Operated
We are 100% NZ owned and operated – local business owners around the country are our lifeblood. Only the most dedicated, passionate individuals get to become HELL franchisees. We are invested in their success, and we love seeing them reap the rewards of their hard work and commitment to delivering the full HELL experience.
Being involved in local communities and supporting worthy causes has always been a cornerstone of HELL’s philosophy, and it’s something our franchisees can get behind with rewarding outcomes for their communities in which they operate.
All of those involved in initiatives such as our Active in HELL training scheme have reported positively on the results enjoyed by participants and their in-store teams. We want to fuel the feelgood factor in HELL!
HELL is an owner operated business so we expect you to be at the coal face serving customers, making pizza, doing the dishes, cleaning the ceiling, answering phones, and making money. If this is not you - all good - carry on eating HELL.
If you think you have what it takes, read our information pack (download one below) and email us - firstname.lastname@example.org
Download HELL Franchise Info Pack
Download HELL on Wheels Franchise Info Pack
See You in hell!
First floor, no street frontage, dodgy access and a tiny kitchen - fundamentally wrong in so many ways, but it worked. This was the birthplace of HELL and we operated out of Kelburn for eight years, before moving the kitchen to the top of Cuba St in 2004.
Customers often recall their first experience
being in the original Kelburn store.
HELL we even called it the centre of the world after so many people all over the planet, telling us it was their virgin HELL meal! Walking up the back stairs through the kitchen, avoiding banging their head on the shelf (look out fool), and some even remember when we had a dine in section with views over Wellington (or, if you worked for HELL, the place where we got trashed and launched firecrackers out the window). Good times.
In the early days we tried everything: rice tandoori pizza, delivery milkshakes, curries, mud cake, flame bread - all in search of the wicked menu that is HELL today. In 2000, Callum partnered with his mate Stu and together they opened the Hataitai store. We loved this earthquake hazard of a building, from the collapsing floor, home made counters and menu boards, and excellent staff and customers that made it an institution in Hataitai. HELL had started to grow.
We opened another store in Northland the following year and set up a prep kitchen that serviced our three stores. Delivering around Wellington in the Escargo with occasional brakes and handling like a 4-wheeled sailing ship in the wind, we started honing our systems and products. We then opened in Petone - our first 'quality' fit out.
In 2003 Warren partnered with the guys and helped grow the business with his franchise knowledge. Our 4 plus 10 franchised stores in the first year, 16 in the second, 21 in the third year and 15 in 2006. We finished 06 with 66 stores, wicked franchisees and happy customers. The time was right to move onwards and upwards, so we sold the NZ business, and went in search of new countries for HELL. First, we went to London, then Brisbane, Seoul, India and Vancouver.
The early days of HELL was about living our business every day, working damned hard and making tasty pizzas. These were some of the best times of our lives and helped shape the business into what it is now.
In 2009, we bought our New Zealand business back. The old owners didn't get it. In May 09, we started the resurrection of HELL. We took out the trash, had fun with our marketing, improved ingredients and launched some new tasty products. In 2011 Warren left the company to explore overseas opportunities.
HELL is 666% New Zealand owned and committed to giving you the best damned pizza in this life or the next.
Evily yours - Callum & Stu
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Consumer Guarantees Act
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New Zealand law governs the use of the HELL website, the HELL online ordering system and these terms and conditions.
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We apologise in advance for those that 'may' die of old age while reading this. Unfortunately it is a necessary evil of business. In general if you have any issue with your order please call your store immediately to talk to the owner / manager and if you have no love from them e-mail our hell hole email@example.com.
1.2 Use of the HELL website and online ordering system subject to terms and conditions
1.3 Terms and conditions to prevail
1.4 HELL's discretion to accept registration
1.5 Registration and access costs
1.6 Suspension or termination
1.7 Customer liable for every order
1.8 Trade not supplied
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3.1 Product availability
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11.1 Force Majeure / Covering our evil ass
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